was successfully added to your cart.

EducationPhotography Resourcessmall business coaching

How To Use Referrals To Attract Wedding Clients

As a business coach for wedding photographers I get asked all of the time:  “Where do your wedding photography leads and clients come from and how can I get more wedding photography clients?”  After answering these questions over and over in various mentoring sessions, I finally decided to create a blog post that explains where our wedding photography leads and clients come from and also share my free guide on 5 tips for attracting more clients into your business.  (This easy and informative guide is different than this post has some quick tips on how to attract more clients into your business)

Hopefully, both this article on where our leads come from and my free guide on how to attract more leads, (which you can receive by signing up for my e-mail list), will inspire you into action!

Educational Classes for Wedding Photographers

How to get more wedding photography clients

Here’s our personal formula for attracting more inquiries and bookings of wedding clients. This is what has worked for us for over the last 10 years of photographing weddings. It continues to work in an organic and aligned way that feels true to our business and who were are. Every photographer is different, and every business model is different. So take the parts that work for you and leave the ones that don’t behind!


1. Google:

(Organic search and SEO, we don’t do any paid advertising).  Google is our number one way we attract new clients and leads to our business. We make sure to blog at least every other week with useful information. We write blogs that are current, helpful, informative and relevant to our wedding photography clients or coaching clients, (such as this blog post!). Posts that are relevant to our wedding clients are one’s such as: How to Plan an Elopement, Where to Elope Near Buffalo, New York,  Where to Elope in the Adirondacks, Where to Elope in the Catskills and Hudson Valley.   These are just some examples of content you could share that could be helpful to potential wedding and elopement leads. This establishes trust in you while also showing off your beautiful imagery and letting the clients get to know you more!

2. Referrals from Past Clients

Referrals from our past clients are the second way we get more wedding photography leads and bookings! How do you get a good referral? Our secret is to underpromise and always over deliver. We go above and beyond to make our clients feel special, (because they truly are)! And we make sure they know how grateful we are for them with booking gifts and constant communication and attention. To help generate some buzz, you can ask past clients to leave you a review on your Google business page. (Don’t have a Google business profile yet? You should!  See our #1 way to attract new clients above to know why!)

3. Referrals from Other Photographers in the industry:

When we were first starting out, this was the biggest way we got new wedding leads. We connected with other photographers in the industry and passed them weddings when we were booked for dates and they, in turn, passed us weddings as well. Now that we photograph fewer weddings per year, our calendar isn’t as booked. We’re unable to refer as many clients to other photographers, and in return, our referral rate from other photographers has also dropped. Those photographers with our same experience are also taking on fewer weddings or hiring associates to take on extra work.

4. Referrals from Other Small Businesses:

In the last 10 years, we’ve formed genuine business connections with other wedding professionals. This includes wedding planners, florists, and other local businesses that we admire, who refer us to their friends and family. This might soon jump to our number 3 way to get new clients as we’ve been investing more in our community over the past few years! Connecting with other like-minded business owners that also have similar visions and esthetics as yourself can prove very valuable!

5. Social Media including Instagram/Pinterest/Facebook:

Facebook use to be the #1 way we booked new clients (which also intersected with referrals from past clients posting our photos), but since they have changed to a pay to play game for small businesses, it doesn’t work the same. Instagram has helped us receive more leads and bookings for weddings in the last two years and I wrote another guide on my coaching site, Aligned + Kind on how to use instagram better for your business.